Vice Princess.

I have recently made a career shift, and it feels pretty darn good. For the past 8 years, I have worked part-time with a regional economic development organization. The work was interesting, (most of) the people were wonderful, and this gig allowed me to learn an entirely different world of business. While working with this organization, I continued to maintain my own freelance marketing business on a part-time basis. As you may have guessed, I thrive on diversity.

This organization is funded, partially, by the federal government. As time marched on, I found myself spending more and more time completing forms, scopes of work, and meeting federal reporting requirements and less time doing the meaningful work that I had come to enjoy so much. My attitude was beginning to sour, and I knew it was time for a change.

I left this organization last month, and decided to take my own advice and focus on what I know and love- marketing, PR, event planning, and communications. I've had a ball expanding my own business. The clients are diverse and fantastic, the work is fun, and it's a privilege to help these businesses realize meaningful results. I am one over-the-moon gal. Life is too short to not do what you love.

With this change, several new opportunities have presented themselves. Earlier this month, I officially joined the team at AdventureWenatchee as a partner and Vice President. Or, as my family likes to call me through fits of laughter "Vice Princess." I get to apply my "business brain" to one of my favorite industries- outdoor recreation. Jackpot!

Now my days are filled with teaching, helping clients with marketing, PR, and event planning efforts, working with fascinating people, and dreaming up creative ways to grow outdoor recreation in the greater Wenatchee Valley. My role with AdventureWenatchee is just one part of what I do, but it's pretty darn fun. And the potential is most definitely there. Here is the official press release announcing the newest Vice Princess...

AdventureWenatchee has added Jennifer Korfiatis as a partner to its organization. She will act as an owner and vice president for business development, the company announced Wednesday.

Korfiatis, owner of Jennifer Korfiatis Marketing and former executive director of the Economic Development District of North Central Washington, also serves as an adjunct business and communications professor at Wenatchee Valley College. She will oversee strategic initiatives for AdventureWenatchee, a Wenatchee-based outdoor sports promotion company. She joins co-owners Steve Maher, and Joel and Michele Rhyner.

“We are growing as a company and Jennifer brings excellent skills and community ties to the organization,” said Maher, AdventureWenatchee president. “As an endurance athlete herself, she has a keen understanding of the industry and its strengths and weaknesses in our region.”

“I’m thrilled to have the opportunity to bring my marketing and communications experience and background to an organization that focuses on a passion of mine —outdoor recreation,” Korfiatis said. “I moved to the Wenatchee Valley 19 years ago for the recreation, and it’s an honor to work with partners who hold the same values.”

AdventureWenatchee promotes Wenatchee Valley sports endurance events and provides services to event organizers and community groups. Its clients and partners include the Wenatchee Marathon, TedDriven, Leavenworth Winter Sports Club, Mission Ridge Ski and Board Resort, Wenatchee Valley Velo, Tour de Bloom, Wenatchee Row &Paddle Club, Mission Ridge Ski Team, Wenatchee Valley Chamber of Commerce, Chelan County and RunWenatchee.

The company was founded in 2013 by Maher and the Rhyners.